Why Your Realtor Should Have an Internet Presence

Contributing Author – Richard Soto, a Houston real estate expert and a member of the Extraordinary Agents Network…

Real Estate Marketing In addition to interviewing your Realtor about his or her experience and qualifications, you may also want to ask your Realtor about his or her Internet presence in the Washington DC real estate market. The truth is that today’s buyers are surfing the Internet to buy a home, so it is up to your Realtor to make sure your property is front and center when they start their search.
Here’s why you and your Realtor should never underestimate the power of the Internet presence:

  • Buyers understand that using the Internet saves them time – People enjoy searching for properties at any time of the day or night, in the privacy of their home. They enjoy narrowing down potential properties so they don’t waste their time viewing homes that simply don’t meet their wants or needs. Buyers who use the Internet use this tool because they can gather information and educate themselves before they begin actively searching for a home. So, it is up to your realtor to make sure they –along with your property – have a strong Internet presence.
  • Buyers enjoy the Internet’s many conveniences – In addition to viewing properties for sale from the comfort of their home, Internet buyers also appreciate the many features online searches provide. From virtual tours and online calculators to neighborhood and school information, the Internet provides potential buyers with a wealth of information that educates and informs them. If a buyer is equipped with the information necessary to make a solid decision, they will likely move forward.
  • Buyers enjoy searching without commitment – From serious buyers to those simply testing the waters in the market, the Internet allows buyers to preview properties without fear of making a commitment. However, many buyers soon discover a fantastic property and go from being a casual buyer to a serious buyer.

Because of this continually growing paradigm shift to real estate online information gathering, it’s paramount for your Listing Agent to have be an “Internet Authority” — with a team to support him or her.  Using knowledge of search engines, social media optimization — and the help from networks of like-minded professionals across the country, I’m able to ensure immediate online “visibility” of my listings.   It’s sometimes difficult to communicate this change in real estate “buying culture”, thus the importance of a robust and diverse online marketing program.   But it has become exceedingly clear that without “Authority”, an agent can’t possibly ensure that a property will get it in front of the most potential buyers.  This marketing “gap” can translate into how long your home is on the market  — or, as we’ve seen in some areas of the country, if your home sells at all.

Richard is the CEO & Broker of VIP Realty, The Premier Firm in Real Estate. Our offices focus on the Fort Worth real estate & Dallas real estate markets. To keep up-to-date with the North Texas condo market visit our Dallas condos page.

Bethesda Byes – Denver, Gulf Shores, & Sacramento Hellos

Yep, after two weeks of polishing up some marketing “stuff”, visiting friends, and knocking the soccer ball around, I will be leaving Bethesda Maryland & headed back out to the San Francisco. You can’t help but be a little more relaxed out there…and for that reason, along with the some amazing friends, I’m excited to return. Same job, different location…

From Bethesda Byes, SF Hellos - LuxuryBethesdaRealEstate.com
I love Bethesda but these views are hard to find.

This picture was taken from one of my best friends parents house in Belvedere Island in Marin County, a  “suburb” of San Francisco – it’s the Bethesda of Washington DC…that’s the best local analogy I can come up with but there truly are none!  It’s hard to replicate an area like Belvedere.  Yes, great friends and great views make a great life.

Besides seeing my college friends again, I also welcome a visit from a good friend I made through marketing conferences.  Few would argue that he is one of the finest SEOs in the world (yep, seriously the world). He decided to cut his client list dramatically and start leveraging his abilities to to start search engine marketing for Denver real estate. Long story short is you’ll soon be seeing him on the top of Google’s list for that term and others. And that translates well in real estate if you’re also great with people.

And then there’s another good friend just a short car ride away, Carolyn Gjerde-Tu — a Davis & Greater Sacramento real estate agent,  with who has earned the title of webmaster.  She continues to help me in my real with my real estate marketing endeavors and has fun doing it.  I look forward to many future marathon brainstorming “power lunches” with her : – )

My Visit Ends And Hoping Other’s Begin

And there are more so many more like-minded friends who I hope will drop in from time to time  for a guest post here.  From a brilliant Gulf Shores real estate agent, Cal Carter to a West coast neighbor like Carolyn, it would be fun for everyone to get a glimpse of their magic…

It’s just 9:20 PM on the on the west coast but I have a few more days in Bethesda.  So “good night, Bethesda”, “Good nigh San Francisco”, “Good night Belvedere”, “Good night to Realtors (the good ones)”, “Good night, Davis”, “Good Night, Denver”, “Good night, Gulf Shores”…and “Good night good friends”…