A Tech Savvy Realtor® Has the Edge

As a Calgary real estate professional I understand the benefits of hiring an agent with a tech savvy edge when buying or selling a home in today’s very competitive real estate market. Both a buyer and seller can benefit immensely by using a Realtor® who understands the complexities of web-based tools, culture, and how to leverage them.

Communication, for example – the best agents, of course, will be in touch face to face or on the phone — but for those who need/want a quick logistical response, a tech savant will no doubt be fast to respond to email, text messages and social media.  For clarity, I’m working on the presumption that you’ve found an agent who will get back to you in a timely manner regardless of medium…but the biggest bang for your buck will come from a professional who also has the technological know-how to communicate with clients who share this expertise.

For contracts and offers? This new breed of agent will harness technology to expedite delivery of an offer to the listing agent or his/her clients.

For Marketing your home? When selling a home it is imperative to use an agent with the online prowess to reach the maximum potential buyer pool.  The tech savvy agent can reach a broader audience through an Internet presence, and by strategically utilizing You Tube, Twitter, Facebook, LinkedIn … and among many others.  This process of creating a “workflow like social media marketing program” is appropriately named Social Media Optimization.

You may have read that 90% of buyers are finding their new home on the Internet.  Given this increasingy growing pradigm shift, it’s imperative to find an agent who can leverage the internet to develop online strategies.  The best “online agents” understand this importance of proper presentation when marketing a home and will optimize this presentation to reach the largest audience possible.

Let’s take a step back and remember that photos are the foundation of any successful marketing campaign.  This is where the best online real estate marketers/agents shine. Through use of premier third party virtual tour companies and using their knowledge of photo editing programs, creation of the most visually engaging images will be par for the course.

The best online marketing agents will have access to the latest listings and will email them to you as they come onto the market.  You will never miss out on any listing that matters to you.

Aside from knowing the market and its inventory, the most Tech savvy Realtors® will also have a a heads up on industry changes — harnessing traditional media and using local trending technology on social networks like Twitter, and Facebook.

In the end, when working with this new breed of real estate professional, it’s certainly important to make sure that they have extensive knowledge about both the local market and about the contract language.  If you’re impressed with their breadth of knowledge, as a buyer or seller, you will unequivocally benefit from the tools the real estate web savant brings to the table.

Crystal Tost, an award winning Calgary Realtor uses a “hands on, tech-centric” approach to provide her buyer and sellers unriveled access and maketing tools.  Visit her today at www.CalgaryListings.com