Why Your Realtor Should Have an Internet Presence

Contributing Author – Richard Soto, a Houston real estate expert and a member of the Extraordinary Agents Network…

Real Estate Marketing In addition to interviewing your Realtor about his or her experience and qualifications, you may also want to ask your Realtor about his or her Internet presence in the Washington DC real estate market. The truth is that today’s buyers are surfing the Internet to buy a home, so it is up to your Realtor to make sure your property is front and center when they start their search.
Here’s why you and your Realtor should never underestimate the power of the Internet presence:

  • Buyers understand that using the Internet saves them time – People enjoy searching for properties at any time of the day or night, in the privacy of their home. They enjoy narrowing down potential properties so they don’t waste their time viewing homes that simply don’t meet their wants or needs. Buyers who use the Internet use this tool because they can gather information and educate themselves before they begin actively searching for a home. So, it is up to your realtor to make sure they –along with your property – have a strong Internet presence.
  • Buyers enjoy the Internet’s many conveniences – In addition to viewing properties for sale from the comfort of their home, Internet buyers also appreciate the many features online searches provide. From virtual tours and online calculators to neighborhood and school information, the Internet provides potential buyers with a wealth of information that educates and informs them. If a buyer is equipped with the information necessary to make a solid decision, they will likely move forward.
  • Buyers enjoy searching without commitment – From serious buyers to those simply testing the waters in the market, the Internet allows buyers to preview properties without fear of making a commitment. However, many buyers soon discover a fantastic property and go from being a casual buyer to a serious buyer.

Because of this continually growing paradigm shift to real estate online information gathering, it’s paramount for your Listing Agent to have be an “Internet Authority” — with a team to support him or her.  Using knowledge of search engines, social media optimization — and the help from networks of like-minded professionals across the country, I’m able to ensure immediate online “visibility” of my listings.   It’s sometimes difficult to communicate this change in real estate “buying culture”, thus the importance of a robust and diverse online marketing program.   But it has become exceedingly clear that without “Authority”, an agent can’t possibly ensure that a property will get it in front of the most potential buyers.  This marketing “gap” can translate into how long your home is on the market  — or, as we’ve seen in some areas of the country, if your home sells at all.

Richard is the CEO & Broker of VIP Realty, The Premier Firm in Real Estate. Our offices focus on the Fort Worth real estate & Dallas real estate markets. To keep up-to-date with the North Texas condo market visit our Dallas condos page.